Skin Cancer Awareness
In this self initiated brief, I set myself the task to raise awareness of the dangers of skin cancer without resorting to shock-tactics. I instead used humour and memorable imagery to send the message. I created a series of posters along with a simple leaflet demonstrating how the style can be translated into a different format.
For the billboard I wanted to try something out of the ordinary. I made the decision that the print itself would use light-sensitive ink which when exposed to sunlight would reveal the burnt parts of the bread - indicating to the viewer that at that time it would be recommended to protect their skin from sun damage.
All 'toast' photography is done by myself, with credit for the oven image going to Shutterstock.