TDS UK (Tenancy Deposit Scheme) had been up for the ESTAS award before but with little success. In 2018, we decided to launch an internal campaign to motivate colleagues to encourage client votes and reviews, and an external campaign to promote the company to members through social media and website views. We wanted to create a feeling of belonging and team spirit within the individual departments, so assigned them each a super hero character - each personifying the talents of that team. An 'ESTAS Hero' was also nominated for each team in order to lead and motivate their colleagues into asking members to give the company a review and a vote via ESTAS.

The campaign generated the company 500%+ more votes than in the previous year, and the company was shortlisted for the award.