HRSA Driver's Guide

Infographics and Animated Video for Social Media

Due to the recent petition that was sweeping the UK calling for it to be made the law to abide by horse rider's hand signals, we volunteered to create an animated video to aid the cause and raise awareness. Using HRSA's (Horses and Road Safety Awareness) logo as inspiration, we designed a simple set of infographics that could be shared on social media, followed by the animated video featuring a collection of the featured messages.

The response was tremendous, and on Facebook the video gained 25,000 views in less than 24 hours.
It currently stands at 111,000 views and has been shared more than 5,000 times.

Client: Horses & Road Safety Awareness