Santander British Heart Foundation
CREATIVE CAMPAIGN
Role: Designer
Santander, in partnership with the British Heart Foundation were creating a series of internal events to raise money for the charity. This included a 50 million step challenge, raffle, and more.
Our task whilst working at Hogarth Worldwide was to promote to and to create necessary design elements to make this happpen.
Artwork Style
Santander's internal style at that time was based on a very particular set of illustrated characters. I was able to reproduce them and edit them to suit the needs of the campaign.
This included drawing new characters from scratch, creating new clothes (office wear and sports wear), and editing them to fit the design.
Printed Literature
The printed literature included posters designed for the offices internal snapframes. The designs of which included both detailed illustration and incorporation of photography.
We also produced letters which would be distributed to the various Santander branches and offices, and matching envelopes to consistently carry the heart-shaped theme.
