Santander Digital Merchandising
CREATIVE CAMPAIGN
Role: Designer, Storyboard Artist
Whilst working with Hogarth Worldwide, we were set this digital merchandising project from Santander which included a tight window to create a full poster campaign for branch and above the line advertising.
This goal was later extended to also include short animations of the Santander Ambassadors with their associated messaging.
Print Campaign
With limited time to get across a fair amount of content, we elected to assign particular 'characters' to each Santander product to reflect a feeling of personalisation and relatability.
Storyboards
As we expanded the campaign into animation, we decided to use the existing photos we had and subtly animate images of Santander's ambassadors to sit alongside the animated text messages.
Using the tagline of 'Winners keep on winning' we aligned both the awards won by the client with the top athlete's featured in each video.
The videos were successfully featured on-screen both in banks, externally, and on social media.
